How much does a video production cost? The question is a bit difficult to answer as this production cost varies from video to video. If you ask this question a person who is working in this production field, the reply would be… it depends. What does it depend on? It depends on the type of video being created, the video’s desired tone, and the quality.
This price issue is one reason that most of the production houses don’t commercialize their pay rate. You might find this annoying that you can’t look for prices as they are not mentioned on the websites, so through our broad research, we managed to prepare a rough amount for any video event you are planning for.
As we’ve said above that, we have an estimated price for you so we’ll explain to you every factor that makes video production costly or cheap… anything you say. The first thing we would like to present is the three steps of video production!
What are Pre-Production, Production, and Post-Production?
When you think of video production, the first thing that clicks your mind is pre-production, production day, and post-production. These three steps are the most complicated aspects of the method of video production. In the production part, the shooting and preparation of all the content is considered which helps you start your video.
If you want your show to get along without the pre-production process, that is impossible because all the arrangements and directions are necessary to make any video.
Some essential parts of pre-production are:
- Research and Analyze Audiences
- Brainstorming and Concept Development
- Scriptwriting and Sale pitch or message, and Call to action
- Casting, Hunting for location, and finding a crew
- Necessary pieces of equipment.
There are many aspects that go into behind-the-scenes pre-production costs that our clients do not see us do. One of the first things that we do is research and analyze audiences. In order to completely understand your target market, we need to research and build a foundation for the group to which we are catering. This helps us build a foundation on which we can base great content to ensure maximum influence. The next step is brainstorming, which is utilizing creativity to conduct compelling videos that can sway your audience. Most of the time, we will need to sit down with our client to ask questions in which the answers will help us better this aspect. Once we’ve figured out our foundation and base, we then move into concept development, which is fortifying the foundation and building upwards. We take the concepts to the next stretch and begin the necessary executions. One of the most important things that we do in video production comes down to scripting. The most effective way to draw a script is to create interviews which enables us to extract stories that are then utilized in your video. A powerful story is a way to attract loyal and long-term customers who will continue to do business with you for the years to come.
Now, if we talk about post-production, this part is basically for wrapping up and editing the video that is shot in multiple clips. In post-production, the video is developed through multi-stages and finally comes in the presentable form.
Some essential parts of production day are:
- Studio or On Location Set
- Light Design and Sound Design
- Filming and Directing
If you want your show to get along without the pre-production process, that is impossible because all the arrangements and directions are necessary to make any video.
B. Production
Studio or On Location Set
Light Design
Sound Design
Filming
Directing
When it comes to productions, it is important to choose the proper location from which you will be casting your video. Locations with emotional attachments, such as places that your business grew up on or places in the past that you used to occupy that help bring up the business, can potentially drive your emotions to feel a certain way which in terms enables you to be more persuasive in tone and body language.
For example: Joe wants to do an interview in the first bakery that his dad opened up 20 years ago. To Joe, this place is filled with emotions and memories that will trigger his emotions during the interview. Emotions help your audience engage with you because it is genuine and they will be able to feel this.
Lighting is the next important thing. It sets the mood. Whether happiness, excitement, fun, extravagant, emotional, etc. lighting regulates these feelings. We help you choose the lighting that will be appropriate for your video. We are equipped with the necessary gear to target each and every one of these moods. Of course, there is filming. Without the camera, there will be no video, but we want top-notch quality videos only and this is why our gear is maximized for quality so that we can tell your story better. Our use of camera angles and perspectives will help make your video that much more compelling. Directing is one of the most important things that you would have done for your video production. We know that not everyone is great in front of the camera, and this is where directing comes into play. We help you change postures, change your tone, or body language in order to take over your audience and increase the intensity of engagement.
C. Post Production
- Editing
- Client Draft/Feedback
- Video Rendering
Once everything is finished with production, we move into post-production. This allows us to dig into all the footage and begin building up to the final product. We spend time strategically cutting out the bad and leaving in the good, dressing the video with the proper music that will allow it to persuade your story better, adding special effects to increase visuals and anything else that we may see your video needs. The length in which we will need to edit depends on how many hours of overall footage we spent shooting. We take rigorous actions to ensure that the end product will meet all of the goals set. The next step involves you, we make sure our clients are satisfied with the results and see if there is anything that needs changing. Once this step is completed with, we begin color grading and video rendering.
D. Distribution
Your final product is ready to be distributed! Whether you want it on YouTube, Vimeo, your website, etc.. We can now start delivering to these locations and make it viewable for your audience. Start sharing your story!
There are many aspects that are taken into account when laying out the cost of video production. Quality over quantity always! It is better to invest into a production video for your company that can only promote you for the better than for you to invest too little into a product which in turn can potentially hurt your business if all is not met. It is safe to say that you are better off making a larger investment if that means getting better quality and obtaining what will help you win for the years to come. Your story matters, and it should be told.