1. Creates a Strong Bond with the Customer
The first impression in a prospect will have with you is through your branding. Just like how you would dress up well for a meeting, or a job interview, first impression plays a big role in deciding factors. The brand is your dress or your outfit, and it needs to look presentable so that you can score that great first impression on your prospects. The reason why the first impression is so important is that it affects how the rest of the relationship will go. It will have an impact on your prospects’ buying decisions, their behaviors toward your brand, thoughts, and actions.
2. Creates a Better Foundation for Marketing and Advertising:
Marketing and advertising are great ways to create awareness of your services and/or products, but if your branding is not developed, it could be costing you a lot of money. Think of a website that is advertising to be on the top page of google.com, but when people click through, their website is horrible and has a very high retention rate. This will be costly! Branding is the same way, if you do not build up the brand to fortify trust, no matter how much marketing and advertising you do, people will not be convinced. Branding plays a role in conversions.
3. Building Loyal Customers:
The biggest payoff on pouring investments into branding would be obtaining your pool of loyal customers who will make purchases from you any time of the year. Apple, a brand we all know well, has a really loyal customer base. They continually purchase Apple products because they believe the service and quality is superior to its competitors.