Small and big business owners admit that a good brand video is essential in identifying and relating your business ideas, products, and services to your audience or potential customers. In video marketing, a video helps bring your company’s name and reputation to the limelight, allowing your audience to evaluate your business and what it offers. Therefore, creating a high-quality branding video will attract a larger audience interested in learning new about what your company is offering, as well as what makes it stand out from its competitors. When the audience develops sufficient confidence in your company, as brought out in the branding video, they are likely to buy and use your products and services.
Why Online Video Marketing Is Essential
A survey has revealed that an average person pays attention for only 8 seconds while browsing online. This implies that if you need your audience to pay attention to your online content for longer, you need an engaging brand video. This video helps shorten the cycle of your sales because it delivers highly informed and confident sales prospects. The data and information delivered by the branding video help convince your audience about your products and how you provide your services to your customers. In this regard, the following section discusses the 5 important reasons why your business needs a branding video.
Why Your Business Needs a Brand Video
If you have been considering having a dramatic entrance, then you need to have a brand video that assumes the form of a documentary. This video should highlight the story of your brand, your personality, and your philosophy, as well as client and employee testimonials. Furthermore, brand videos are the best tool to clear all misconceptions and assumptions, enabling you to tell your story. The three essential strategies to be included in the brand video include:
- Making it personal to include meaningful stories. A brand addresses your personality since you want to develop a connection with your clients and customers.
- Focusing on your strengths and that which makes you resilient. In your brand, dwell on what has made your company stand for this long.
- Being brief. Use the first 15 seconds to grasp your audience’s attention and let your video last not more than two minutes.
The following are the reasons why you should consider creating a brand video for your business.
1. Reaching A Large Audience
A brand video can help you reach out to more potential customers, especially through social media. A good and exciting brand video is likely to resonate with your audience, who in turn share it with their peers on social media. In effect, your message reaches many people, many of whom become interested, ending up as customers for your products and services.
2. More Information Is Conveyed Within a Short Time
Science shows that the brain processes video content 60,000 times faster than text content. In this regard, your audience is easily immersed in the message you convey through the brand video, meaning more information is being comprehended. Moreover, there is an emotional attachment that comes with watching the video, and your audience is more likely to develop confidence in your products and services as brought out in the brand video.
3. Google Prefers Video Content
The most eye-catching and relevant information is likely to appear at the top of the search results when using Google. Furthermore, YouTube, the world’s second-largest search engine, is owned by Google. As a result, the algorithms of Google naturally favor video content compared to text content. This means that a brand video about your business is likely to capture many people’s attention, attracting more potential customers in the process.
4. Increased Trust and Relatability
In video marketing, a video helps bring your company’s name and reputation to the limelight, allowing your audience to evaluate your business and what it offers. Therefore, creating a high-quality branding video will attract a larger audience interested in learning new about what your company is offering, as well as what makes it stand out from its competitors. When the audience develops sufficient confidence in your company, as brought out in the branding video, they are likely to buy and use your products and services.
5. Enhances Uniqueness
Studies show that using a brand video is one way of ensuring effective content marketing. Many web consumers admit that brand videos influence their decision to buy a particular product or service. Moreover, many ex ecutives and other people who watch brand and work-related videos are likely to visit the websites or purchase the products or services. This implies that online video marketing is essential in connecting with potential customers and market your products and services.
Sacramento Video Production
There is a wide range of activities at CineCrown video productions in Sacramento, including award-winning services in video production, from short-lived social media videos to full-scale, on-site productions. This is accomplished by a skilled production team at CineCrown Studios, which produced thousands of high-end videos for their clients around the world. The Sacramento production process puts keen attention on all the video industry facets, right from concept building to completion.
As California’s capital, Sacramento has various unique locations and sceneries perfect for video backdrops. It takes a few minutes to drive from Sacramento to Bay Area, Napa, and San Francisco, enabling the production team to access beautiful locations. Moreover, there is an on-site studio, out of which the team creates broadcast commercials, motion graphics, training videos, as well as short sports designed for client websites and social media. The studio boasts sufficient lighting, audio capabilities, various backdrops such as a green screen, and staff services.
A good branding video is a right tool in conveying information regarding your business products and services to your audience. With the current social media wave, such information is shared rapidly to many people, attracting many potential customers for your business. These potential customers can then learn new facts about new products and services, some of which may solve their various problems. Therefore, if your company has been in the stagnant phase, the remedy for this could be creating a simple branding video with the relevant information regarding your strengths and sales prospects. This is the best way of building confidence and trust in your audience towards your products and services.